![]() Setting goals up front is a great way to get every member of your team on the same page. We’ve emailed you the worksheet! How to Use the HEART Framework Step 1: Set Goals The HEART framework can be applied to a single feature in your app, or to your whole product. ![]() Task success: Can users achieve their goal or task quickly and easily? Task success is measured by factors like efficiency (how long it takes users to complete the task) effectiveness (percent of tasks completed), and error rate.Retention : What percentage of users are returning to the product? Retention is measured by churn.Adoption : How many people complete the onboarding process and become regular users? Adoption is measured by number of new users over a period of time or percentage of customers using a new feature.Engagement : How often are people coming back to use the product? Engagement can be measured by number of visits per user per week, session length, or a key action, like the number of photos uploaded or songs listened to per user per day.Happiness : How do users feel about your product? Happiness is typically measured by user satisfaction surveys, app ratings and reviews, and net promoter score.The framework is a kind of UX metrics scorecard that’s broken down into 5 factors: It was developed to evaluate the quality of the user experience, and help teams measure the impact of UX changes. The HEART framework is a set of user-centered metrics. The result? The Google Heart Framework, designed to help UX teams focus on specific aspects of the user experience they want to improve, as well as identify concrete goals and user experience metrics to gauge success. That’s the question the UX Research experts at Google faced. You need a holistic view of the overall user experience to make good product development and UX decisions. These experiments and numbers are invaluable for creating an effective UX - but they’re not enough. They track metrics like load time, crashes, and daily active users. User experience designers spend a lot of time observing users, talking to them, and gathering feedback.
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